My First Experience with Mix-d Biracial Hair Products
I recently became aware of a new (well, as far as I’m concerned, new) mixed race biracial hair product line which is probably not getting as much market as it deserves.
Who is the man behind the brand “Mix-d”?
How many of us have heard that? That our kids are half- this, half-that??!
Bradley’s inspiration harkens back to, “When I was younger, I struggled to figure out where I fitted in. Whilst I had a very happy childhood I often felt – not black enough to be black or white enough to be white – and wanted some answers.”
“Most of the adults around me were mono-heritage (had two white or two black parents) so they did not see the world from my position.
In personality and heritage, I felt like I was all of my mother and all of my father – but was often expected to disown one side of myself, at the exclusion of another. So, I made a commitment in my head to one day remove some of the awkward silence surrounding the subject.”
So Why start a Biracial Hair Product Line?
Bradley says he initially started Mix-d as a Multiple Heritage Project in 2007. He was trying to make a positive contribution to social, academic and commercial conversations on mixed-race identity.
So what makes Mix-d Biracial Hair products so special?
“Our process is unique. I listened, I researched and got together with a chemist, focus group and designed the formula from scratch.
Our brand started out as a community project, over 10 years ago, supporting mixed-race children and parent/careers. (We are not a multi-national who have suddenly recognised the value in this customer group).” Mix-d: Hair is part of a larger project and has been largely self-funded by the Mix-d education work.
What is significant about the name Mix-d? Isn’t it spelt wrong?
Similarly, by removing the letter ‘E’ from Mix-d we are left with a fresh, healthy and new ‘Mix-d: Dialog’.
We added the colon for flexibility. Historically, the mixed-race experience has been subsumed under a ‘one size’ fits all approach and presented as such. I wanted to expand that approach and add colour to a topic, which has been simply Black and White.”
What do other Mixed Race People think of your Hair Products?
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