Thinking about child modelling?
Did you know the most googled parenting topic is child modelling? That means every other mother and father next to you also secretly thinks their kid is the cutest kid out there and needs to be seen.
With mixed kids, the look is unique and online retailers are increasingly realising their advertising should reflect the world their customers live in. Children and babies litter online and retail advertising. So inevitably, child models of colour have been included in their search.
I have been meaning to write this post for a while to shed some light on these elusive but highly sought-after opportunities that many parents might hope (secretly or otherwise) their kids could land.
I say secretly, because there are many dilemmas that parents will go through thinking about child modeling and its impact on their kids, what it means in our society and what we are teaching them by suggesting that looks matter. On the other hand, it can offer opportunities for children to save towards their futures and it can be (not always though) a glamorous, enjoyable scene for children. As long as it’s genuinely the child who wants to do it.
Many children, my oldest included, enjoy being in the spotlight. They love being filmed, photographed and performing and even love trying on different clothing. I never engendered that into my dd1, it’s just the way she is. And so, it may not seem far-fetched to try your luck and see if child modeling is for them.
Of course, it’s not always so glamorous for parents. It takes time getting to and from castings and making sure there is childcare for siblings- often at the last minute. Although agencies and clients will try to schedule these out of school hours, it can still be a big commitment to travel across the city with only a day’s notice straight from school.
It’s not just cherubic looks that can score your darlings a paid gig, companies will have set criteria for what they are looking for- ranging in age range, different races, ginger hair, blonde hair, black hair or curly hair, the list goes on. If your little one is not what they are looking for, no matter how cute they are, they are not going to be called back.
So auditions or castings, as they call it, can be disappointing. Agencies will call you and say a particular company is interested. You need to show up, take a few photos and it may turn out that your child is not what they are looking for. You don’t get compensation for those hours of travelling to and from different auditions.
So what about the money? Earnings for babies and tots begins at about £50 an hour (or £300 per day) and rises with age to about £70 an hour for a 16-year-old. Money must be put into an account in the child’s name or in a trust fund for the child so forget about that dream home. Laws ensure the money is for the child. It can be a perfect opportunity to teach your child about the value of money and that earning can be fun.
Knowing that child modeling is not as easy as it may appear, you should also know it’s not always as glamorous either. Child models also need the right temperament to cope with the camera. A friend of mine recently told me about her experience on the client side working for a PR agency that had requested child models for their advertising. The shoot was going well but, inevitably, a 4-year-old girl began to fuss about wearing glasses. Although photographers, agency reps and the girl in question were all familiar with and understanding of the challenges that go along with working with children, at the end of the day, the job needs to get done. Luckily, the child’s parent stepped in and declared she’d had enough. This parent knew that the priority for her was that her daughter continued to enjoy it. As soon as it became a chore, she called it quits.
And that’s the most important thing to remember. If your child loves performing and has a cute face to go with it, being in front of the camera for a couple of hours may be something you’d like to try out. Just make sure it’s for them, not you.
For more parenting tips and shares, read on about Teaching Our Children to Manage Their Emotions.